6 Ways To Prepare Your Retail Business For The Busy Holiday Season

Share This Post

Now that the holidays are approaching, it is time for small businesses to make the proper preparations. This time of year can be especially hectic and it behooves you to prepare yourself accordingly. Let’s take a closer look at the six best ways to prepare your retail business for the busy holiday season.

1. Learn From Last Year’s Successes and Mistakes
Take the time to go over last year’s sales data, so that you can find out which items were your highest sellers and which items were least popular. Were there any promotions that your competitors came up with that you wish you had used? What were your biggest marketing channels? Being able to confidently answer these questions goes a long way towards enhancing your business’ holiday readiness.

2. Create Special Offers
Specialized holiday offers are a splendid way to spur increased customer engagement during the holiday season and since holiday season sales tend to account for at least a third of your yearly sales, it is in your best interests to devise a great promotion. The customer is never more ready to buy than they are during the holiday season and the right promotion can make or break your annual sales figures.

3. Prioritize The Correct Marketing Channels
A small business does not have the marketing budget to spend needlessly, they need to make sure that every dollar is delivering the appropriate return on its investment. Don’t make the mistake of trying to be everything to everyone, choose the marketing channels that have delivered for you in the past and stick with them. This is not the time to make any sudden alterations to a winning formula.

4. Decorate!
The customer tends to respond best to visual stimulation and by decorating your business, you can show them just how festive you are feeling and create an authentic holiday experience. Be sure to choose decor that matches the design aesthetic that you have already established and don’t be afraid to head to Pinterest for design ideas.

5. Participate In Major Shopping Days
There are a number of major shopping days that take place throughout the holiday season and for small businesses, there are two of special importance: Black Friday and Small Business Saturday. If you do not participate in these special days, a sizable amount of potential business could decide to go elsewhere, so be ready to join in and strengthen your relationship with the local community.

6. Develop a Long Term Strategy
While the holiday season is usually the most profitable, it is important to use the season as a springboard to long term viability. Offering your customers the opportunity to provide feedback about your goods and services is a helpful way to learn new information that can be applied to future promotions and sales tactics.

More To Explore


6 Ideas That Will Make Your Mall Kiosk Stand Out

So, you’re making the plunge into the kiosk retail business. You have thought long and hard, weighing the odds of how a mall kiosk would be more profitable than a brick-and-mortar store, and you have decided, “Yes, a mall kiosk retail store is best for me!” With a kiosk, you’re right in the middle of foot traffic. Nobody has to

Retail Tips

Inventory Mastery: Key Elements to Optimize Stock Management

Inventory management is at the heart of every business and is essential for smooth operation. Even in small enterprises where inventory tracking might seem manageable with paper or spreadsheets, minor errors or miscounts can lead to significant financial losses as production and demand increase. Businesses of all sizes encounter various challenges in inventory management. Whether it’s excessive stockpiling, product spoilage,


Get 3 Months Free with the NOVA Integrated Plan

Sign up with our preferred payment processors and receive three months of free service, followed by a promotional rate.

“To Whom It May Concern,

Let me take a moment,out of my very busy day to review my experience of Sebastian Chaviano.
Sebastian is a dream customer service/technical support person. He’s extremely professional and nano-second responsive in every interaction. We’ve even worked on a chronic issue where I learned that his perseverance and patience are also outstanding. Over my 33 years of working in Silicon Valley, I’ve rarely met someone as easy with which to work as Sebastian.

That said, over the past 3 months of getting to know Nova POS, for the first time, I’ve also worked with Frank, Jeffrey, Jose, & Tomer – all provide the immediate service and answers I’ve required. You have a great team at Nova POS. Keep up the good work.”


My name is Mert Firat, and I am the proud owner of multiple flourishing retail chains in a rapidly expanding big city. Since 2008, Nova has been a cornerstone of our ability to operate in a such a fast-paced urban environment. The top-notch customer support team at Nova has consistently exceeded my expectations, ensuring any and all concerns are promptly addressed. The live-support feature has been a lifesaver on several occasions, with expert assistance just a click away. The user-interface of the software is incredibly easy to learn, operate, and teach new employees. This hassle-free experience is imperative for the entire company,  from the CEO to every newly hired employee. What has truly set our experience apart are our account manager and technical support manager, who have been a game-changer in streamlining the process and finding creative solutions. We could not be happier with Nova, and would not be here today without the outstanding experience we’ve continuously been having for the past 16 years.

Kind Regards,