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We’ve all heard of upselling and cross-selling strategies. But without a website overflowing with “buy me!” pop-ups, how can you make your customers spend more? It’s the big question. Our take? Look at every person who walks through your doors as a potential big spender. Nobody ever goes into Costco and sticks to their shopping list, so why should your store be any different?


It’s the only place in the store where every customer is ready to part with their money. Make it count. Think complementary products that just make sense. Think often-forgotten items, ready to sneak out of the shadows. And think about the items that aren’t quite selling as they should, made a whole lot more appealing with a hefty discount.

From eye-catching accessories to a tasty treat or two, the best checkout counter products are the ones that can be thrown into the cart without a second thought. Small – with a price tag that can’t be refused.


We get it – you’ve only got so much space to work with. And while you’d love to bring in the big guns (*ahem* cardboard cut-outs, colourful displays, and fun, branded merchandise), every inch of your floor needs to be dedicated to storing products. Or does it?

It’s simple. You need to make your customers want what you’re selling. To do that, we need to show them how it’ll solve their problem. A manakin, showing how those leggings will suck them in in all the right places? A sports stand, making that energy drink a no-brainer for athletes? An Independence Day display, with all things red, white, and blue? When it comes to display shelving for retail stores, the more creative, the better.


Here, customer insights are like gold dust. By getting to know your customers, you’ll be given a clear-cut route for how to resolve their pain points. What problem have they come to your store to solve? What’s on their mind? What did they think they were coming to you for? By hitting their emotions, from that “nothing to wear” moment to sports tape that all the Olympians are using, your team can guide them towards a product that’ll solve their every concern. It’s the art of upselling in retail.


Now, it’s not just about topping up your revenue. By bringing complementary products together, we think of bundles as a triple threat. You can shift the products that have been gathering dust. You can enhance your customer experiences, ensuring they have everything they need. And you can enjoy the revenue boosts of your customers snapping up the products they wouldn’t usually get, but have, since it’s part of a product bundle. A win-win-win.


The more your customers spend, the more they can get in return. Sounds like a match made in Heaven. From free products if they spend over $100 to 20% discount once they make it over $50, encouraging your customers to meet a certain threshold will have them adding items they’d usually overlook to their cart. Cross-selling techniques, where your customers don’t even realize they’re being upsold.


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Let me take a moment,out of my very busy day to review my experience of Sebastian Chaviano.
Sebastian is a dream customer service/technical support person. He’s extremely professional and nano-second responsive in every interaction. We’ve even worked on a chronic issue where I learned that his perseverance and patience are also outstanding. Over my 33 years of working in Silicon Valley, I’ve rarely met someone as easy with which to work as Sebastian.

That said, over the past 3 months of getting to know Nova POS, for the first time, I’ve also worked with Frank, Jeffrey, Jose, & Tomer – all provide the immediate service and answers I’ve required. You have a great team at Nova POS. Keep up the good work.”


My name is Mert Firat, and I am the proud owner of multiple flourishing retail chains in a rapidly expanding big city. Since 2008, Nova has been a cornerstone of our ability to operate in a such a fast-paced urban environment. The top-notch customer support team at Nova has consistently exceeded my expectations, ensuring any and all concerns are promptly addressed. The live-support feature has been a lifesaver on several occasions, with expert assistance just a click away. The user-interface of the software is incredibly easy to learn, operate, and teach new employees. This hassle-free experience is imperative for the entire company,  from the CEO to every newly hired employee. What has truly set our experience apart are our account manager and technical support manager, who have been a game-changer in streamlining the process and finding creative solutions. We could not be happier with Nova, and would not be here today without the outstanding experience we’ve continuously been having for the past 16 years.

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