Boosting Your Customers’ Shopping Experience

Share This Post

The way consumers shop is shifting quickly. Finding that perfect shirt or pair of pants can be done from the couch at home rather than spending all afternoon walking from rack to rack, store to store in a mall packed with people. That’s why many physical retailers are facing a difficult decision: change the way their stores operate, or stay the same and continue losing customers to e-commerce giants.

For some brands, that has meant taking huge steps toward reinventing their stores. Apple no longer calls it’s largest retail locations stores. Instead, they call them “town squares”, focusing on a more community-based experience rather than one spent browsing the aisles of a mega-store. Other companies are looking at ways to incorporate the latest technology into the shopping experience, making it more memorable and, in turn, worthwhile for the customer.

Adding AR technology or in-store stylists aren’t viable options for most stores, though. It’s easy to watch big brands make drastic and sometimes questionable changes in hopes to increase their traffic, but smaller stores don’t have the budget to follow suit. There are, however, some simple and quick ways to adjust your business in order to attract customers in the rapidly changing retail environment.

Try Nova Free for 10 Days
Point of Sale Made By Retailers, For Retailers


shutterstock_318510701.jpgBoosting your store’s digital presence is a great place to start. Promoting your deals or special events on Facebook to people in your area is a great way to attract potential customers. Over a quarter of the world’s population actively checks Facebook, so accurately targeted ads can be a huge asset in boosting sales in the digital world. Make an offer people can’t refuse and then spread the word virtually.

You can also used Instagram to your advantage by sharing exciting visual content to help encourage engagement around your brand. Larger brands like Target and Fossil do a good job at showcasing their products, while others like Vans and Academy Sports feature images taken by their customers. Like Facebook, you can use Instagram ads to promote your posts to users in your area, spreading the word about your business—and any offers you have—to local shoppers.

Aside from social media, you can train your staff to focus on experience-based interactions with customers. More than ever, shoppers are staying away from stores with pushy salespeople who are clearly looking to just close the deal. While sales teams used to be considered experts in their area, consumers are now able to research and compare products online, making old sales tactics ineffective. Now, more than ever, shoppers are looking for an in-person experience that’s more like a friendly, no pressure conversation rather than a sales pitch.

Letting customers know that you’re knowledgeable about the products without pushing them to buy anything is important. If you’re selling clothing or accessories, mention what colors or styles are popular, or ask if they’ve bought anything recently that they really loved. Showing an interest in the customer’s preferences before suggesting anything helps show that you’re interested in providing them with the best assistance possible.

shutterstock_336631892.jpgShoppers are also becoming more interested in companies that support social and environmental causes. Over 45 percent of millennials say that a brand’s environmental stewardship is more important now than it was two years ago. Encouraging reusable bags or adding some plants to your displays is a great way to make subtle changes that your more eco-conscious customers will appreciate. Shutting down your point of sale system and other electronics when the store is closed is also a great way to reduce energy consumption.

If you want something a little more consumer facing, consider hosting special events where a portion of that day’s proceeds go to a charity of your choice. Consumers love feeling like their purchases are helping to give back, so days like these can be great sales days, so long as you promote them well. Try designating a few days this holiday season where a set amount of all purchases will go to a local food bank or animal shelter. Don’t forget to let people know at least a week before hand!

Ultimately, finding the best adjustments for your business is something that you’ll need to experiment with. Always making tweaks to your store, however, can be the difference between customers trickling in and an influx of new shoppers.

More To Explore


6 Ideas That Will Make Your Mall Kiosk Stand Out

So, you’re making the plunge into the kiosk retail business. You have thought long and hard, weighing the odds of how a mall kiosk would be more profitable than a brick-and-mortar store, and you have decided, “Yes, a mall kiosk retail store is best for me!” With a kiosk, you’re right in the middle of foot traffic. Nobody has to

Retail Tips

Inventory Mastery: Key Elements to Optimize Stock Management

Inventory management is at the heart of every business and is essential for smooth operation. Even in small enterprises where inventory tracking might seem manageable with paper or spreadsheets, minor errors or miscounts can lead to significant financial losses as production and demand increase. Businesses of all sizes encounter various challenges in inventory management. Whether it’s excessive stockpiling, product spoilage,

8 Responses

  1. Have you ever considered about including a little bit more than just your articles? I mean, what you say is fundamental and all. Nevertheless just imagine if you added some great photos or videos to give your posts more, “pop”! Your content is excellent but with images and video clips, this blog could undeniably be one of the best in its niche. Fantastic blog!|

  2. Hello there! I know this is kinda off topic but I was wondering if you knew where I could get a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having trouble finding one?

    Thanks a lot!

  3. Whats up are using WordPress for your blog platform? I’m new to
    the blog world but I’m trying to get started and create my own.
    Do you need any html coding expertise to make your own blog?
    Any help would be greatly appreciated!

  4. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is valuable and everything. But just imagine if you added some great pictures or video clips to give your posts more, “pop”! Your content is excellent but with pics and clips, this website could definitely be one of the very best in its niche. Wonderful blog!|

  5. I like the valuable info you supply in your articles.
    I’ll bookmark your weblog and take a look at again right here frequently.

    I’m relatively sure I’ll learn a lot of new stuff proper here!
    Good luck for the following!

  6. I don’t even know how I ended up here, but I thought this post was great.
    I don’t know who you are but definitely you are going to a famous blogger if you aren’t already
    😉 Cheers!


Get 3 Months Free with the NOVA Integrated Plan

Sign up with our preferred payment processors and receive three months of free service, followed by a promotional rate.

“To Whom It May Concern,

Let me take a moment,out of my very busy day to review my experience of Sebastian Chaviano.
Sebastian is a dream customer service/technical support person. He’s extremely professional and nano-second responsive in every interaction. We’ve even worked on a chronic issue where I learned that his perseverance and patience are also outstanding. Over my 33 years of working in Silicon Valley, I’ve rarely met someone as easy with which to work as Sebastian.

That said, over the past 3 months of getting to know Nova POS, for the first time, I’ve also worked with Frank, Jeffrey, Jose, & Tomer – all provide the immediate service and answers I’ve required. You have a great team at Nova POS. Keep up the good work.”


My name is Mert Firat, and I am the proud owner of multiple flourishing retail chains in a rapidly expanding big city. Since 2008, Nova has been a cornerstone of our ability to operate in a such a fast-paced urban environment. The top-notch customer support team at Nova has consistently exceeded my expectations, ensuring any and all concerns are promptly addressed. The live-support feature has been a lifesaver on several occasions, with expert assistance just a click away. The user-interface of the software is incredibly easy to learn, operate, and teach new employees. This hassle-free experience is imperative for the entire company,  from the CEO to every newly hired employee. What has truly set our experience apart are our account manager and technical support manager, who have been a game-changer in streamlining the process and finding creative solutions. We could not be happier with Nova, and would not be here today without the outstanding experience we’ve continuously been having for the past 16 years.

Kind Regards,