In an omnichannel world, empowering your retail staff with a modern point of sale (POS) system is essential. It will allow them to increase customer loyalty by providing exceptional services. Making the right investment in your POS system can help you streamline your business operations.
Small and medium retailers should make architectural changes in the operation that will bring and establish meaningful relationships with their customers. So what is the new modern retail POS system all about?
Critical Things to Know About the Modern Point of Sale Systems
Digital transformation can be critical in helping retail businesses increase brand recognition and customer loyalty. Statistics show that digital transformation can help improve customer satisfaction by 20% to 30% while increasing economic gains by 25% to 50%.
When looking for modern POS systems, you should check if it allows your retail businesses to:
- Accepts customers’ preference to pay for their favorite items using different payment methods
- Handle the “Buy Online Pickup In-store (BOPIS)” orders without any issues
- Answer customer’s queries about any product
- Recommend new products to the customers according to their purchase history
- Comply with EMV (Embedded chips) and PCI (Payment card industry) requirements
These features will allow you to streamline your day-to-day business operations, increase overall productivity, and improve the shoppers’ experience. In a nutshell, modern retail POS systems can revolutionize how people shop at your stores.
Vital Aspects of the Modern Retail POS
Modern retail POS systems come with investment, and small and medium retailers should know its vital aspects to make the most of it. This will allow them to maximize employee productivity and improve the customer experience. Some vital aspects of modern POS systems include:
- Instinctive UX/UI that makes it easier to use for customers
- Intelligent order routing
- It needs to be available in various form factors such as desktop, tablet, mPOS
- Provides customers with their purchase history, online browsing
- It should be built for retail purposes
- Offers real-time inventory data
Benefits of the Modern Retail POS Systems
Modern retail POS systems can offer your business a wide range of benefits. Most importantly, it can eliminate the need for base-code modification, which can save you implementation costs and time. Moreover, it reduces the chances of human errors and allows you to complete tasks quickly.
The system can accelerate transactions and improve customer service, making them loyal customers in the long run. Additionally, modern retail POS systems can find opportunities to upsell customers, depending on their history.
Using the modern retail POS, you can also optimize and manage your supply chain for a better margin. In a nutshell, the modern POS system can help you improve customer satisfaction while giving you opportunities for upselling.
Use the Modern Retail POS System to Tailor the Customer Experience
Customers consider the shopping experience to be a critical factor when choosing a brand. That is where modern retail POS systems can help you provide customers with an improved shopping experience. It focuses on relevancy, assistance, and convenience to ensure that the customers will want to return to your retail store.