For today’s retail store owners, the “if you build it and they will come” sales strategy no longer makes sense. In fact, retail businesses now focus on creative marketing ideas and use POS systems to increase sales and strengthen market presence. Many marketing strategies allow retail stores to boost customer loyalty, sales, and market footprint.
The last three years have been transformative for retail stores to cut out traditional practices. Modern marketing ideas are more creative and help retailers boost profitability. Depending on your retail store’s budget and size, it takes imagination and commitment to make any marketing idea work.
Cart Promotions
Lowering your prices is an old-school tactic that helps retail businesses to increase sales. With cart promotions, you can make your retail store more visible. Offer cart promotions during peak seasonal campaigns. You can use tracking solutions to see what customers are and aren’t putting in their cards.
Discount Coupons
If you want to make a product offer look incredibly attractive – use discount coupons. For instance, you can offer discount coupons by asking customers to subscribe to your newsletter. Think of it as an added incentive that influences buyers to purchase more items at discounted prices.
Free Giveaways
If you want to inspire, motivate, and promote products, you can’t go wrong with free giveaways. It is one of the most effective marketing strategies in the retail space. You don’t need to give away your flagship products. Instead, offer free giveaways like holiday cards or branded gadgets to get more attention towards your brand.
Run Geofencing Campaigns
Geofencing refers to GPS technology that helps retail businesses communicate with target consumers. All it takes for retailers is to set up a virtual fence that covers a specific radius. For instance, if you set a radius of 1000 meters, you will get a notification when a potential customer passes by your store. And if the leads allow you to track – you can reach out to those customers when they’re within the radius.
Maintain Consistent Communication
Whether it’s social media or in-person interactions, understand the value of customer feedback. It is one thing to attain a customer and another to retain the same customer for a long time. So, maintain consistent and uniform communication across all physical and online channels to increase sales and gain customer loyalty.
Create Loyalty Programs
Data shows that members of loyalty programs end up influencing buyers to spend almost 20% more than those without a loyalty program. Creating a solid loyalty program is a great marketing tactic to bring back customers to your retail store. The trick is to create a personalized and transparent loyalty program that works for you and your customers.
Wrap Up
Whether you are starting or possess years of entrepreneurial experience, it’s about how quickly you adapt to new changes in the retail industry. The faster you adapt to new trends, the better you can encounter new challenges. In a fast-paced and competitive retail landscape, retail owners can no longer leave an increase in sales and overall growth to chance. Retail businesses must take strategic measures and leverage the best marketing ideas and trends to stand out from the competition.
REFERENCES:
- https://fitsmallbusiness.com/retail-marketing-strategy/
- https://neuroflash.com/blog/marketing-campaign-ideas-for-retail-stores/
- https://www.lightspeedhq.com/blog/top-retail-marketing-tips/
