Male vs Female Shopping Behavior

Share This Post

The shopping trends of men versus women are changing. Now more than ever, men are doing more shopping. According to a survey performed by FirstInsight, “Men are more likely than women to shop six or more times a month across most traditional retail channels, including mass department stores, specialty stores, luxury stores, off-price stores, and even Walmart.”

So, what does this information mean for you?

Know Your Customer

As a kiosk owner, knowing your customers and their spending habits creates leverage for you when determining your available products, product displays, and marketing. Since the male shopper is on the rise, catering to their shopping experience would be beneficial to sales.

If your kiosk cart sells mostly women’s apparel, then you may want to expand and add men’s products. You want your cart to visually appeal to the people whether they are male or female. Discover the motives of your shoppers. A man may be shopping for a gift for his wife. Displays that attract this type of customer would be advantageous and add another dimension of possible sales for your kiosk business.

Men are from Mars, Women are from Venus

They say men and women have fundamental psychological differences. An extensive study was done in 1998 regarding the difference between female and male psychological mindset. According to “Two minds The Cognitive differences between men and women”, an article from Stanford Medicine by Bruce Goldman, “neuroscience literature shows that the human brain is a sex-typed organ with distinct anatomical differences in neural structures and accompanying physiological differences in function, says UC-Irvine professor of neurobiology and behavior Larry Cahill, PhD. Brain-imaging studies indicate that these differences extend well beyond the strictly reproductive domain. Adjusted for total brain size (men’s are bigger), a woman’s hippocampus, critical to learning and memorization, is larger than a man’s and works differently. Conversely, a man’s amygdala, associated with the experiencing of emotions and the recollection of such experiences, is bigger than a woman’s. It, too, works differently, as Cahill’s research has demonstrated.

Now let’s investigate the psychological differences between female and male shoppers. According to ScienceDirect, there are two types of motives for retail shopping, “hedonic and utilitarian”. Hedonic shoppers’ shop for the pleasurable sensation of shopping. For the most part, women are hedonic shoppers. Utilitarian shoppers’ shop for useful practical items rather than attractive. Generally, men are utilitarian shoppers. Of course, there will always be the few people who do not fit into these stereotypes but for the general public, this remains true.

So, what can you do with these statistics?

It’s All in the Features

By understanding the different motives behind your customer’s shopping habits, you can cut out the guesswork and market directly to your leading customers, and a modern POS system can help.

Whether you are targeting your hedonic shopper or your utilitarian shopper, using a POS system can help when deciding which products are selling and what customers are buying those products. Some POS systems offer remarketing tools and have built-in Customer Relations Management. With this feature, you can increase sales by building repeat business.

Once your customers are organized in your system, email campaigns targeting your dominant buyers will further increase the likelihood of repeat customers. For instance, if you are building an email targeted at middle age women you could promote your retail products that are trending for middle age women that season. The same goes for men. Being mindful of your message will help with your sales conversions. By crafting your message with a specific purpose, you will lure shoppers to your kiosk before they are even in the vicinity of your cart.

With a POS system that features good accounting your ability to manage, analyze and understand every aspect of your customers will be a piece of cake. A proper POS system will allow you to create multiple reports, so you know what sells where and when.

Having control of your operations management will greatly benefit the efficiency and profit of your kiosk. Once you have evaluated what is trending this season and your kiosk is stocked with the hottest merchandise, your POS system can help generate automatic inventory reports & send notifications on items that you are running low on, thus keeping you fully stocked with items ready to move.

Now, not all POS systems offer these important features, but if you are looking for one that does, look no further than Nova! Nova is the point of sale system you need to run your retail business – designed by retailers, for retailers!


More To Explore


6 Ideas That Will Make Your Mall Kiosk Stand Out

So, you’re making the plunge into the kiosk retail business. You have thought long and hard, weighing the odds of how a mall kiosk would be more profitable than a brick-and-mortar store, and you have decided, “Yes, a mall kiosk retail store is best for me!” With a kiosk, you’re right in the middle of foot traffic. Nobody has to

Retail Tips

Inventory Mastery: Key Elements to Optimize Stock Management

Inventory management is at the heart of every business and is essential for smooth operation. Even in small enterprises where inventory tracking might seem manageable with paper or spreadsheets, minor errors or miscounts can lead to significant financial losses as production and demand increase. Businesses of all sizes encounter various challenges in inventory management. Whether it’s excessive stockpiling, product spoilage,


Get 3 Months Free with the NOVA Integrated Plan

Sign up with our preferred payment processors and receive three months of free service, followed by a promotional rate.

“To Whom It May Concern,

Let me take a moment,out of my very busy day to review my experience of Sebastian Chaviano.
Sebastian is a dream customer service/technical support person. He’s extremely professional and nano-second responsive in every interaction. We’ve even worked on a chronic issue where I learned that his perseverance and patience are also outstanding. Over my 33 years of working in Silicon Valley, I’ve rarely met someone as easy with which to work as Sebastian.

That said, over the past 3 months of getting to know Nova POS, for the first time, I’ve also worked with Frank, Jeffrey, Jose, & Tomer – all provide the immediate service and answers I’ve required. You have a great team at Nova POS. Keep up the good work.”


My name is Mert Firat, and I am the proud owner of multiple flourishing retail chains in a rapidly expanding big city. Since 2008, Nova has been a cornerstone of our ability to operate in a such a fast-paced urban environment. The top-notch customer support team at Nova has consistently exceeded my expectations, ensuring any and all concerns are promptly addressed. The live-support feature has been a lifesaver on several occasions, with expert assistance just a click away. The user-interface of the software is incredibly easy to learn, operate, and teach new employees. This hassle-free experience is imperative for the entire company,  from the CEO to every newly hired employee. What has truly set our experience apart are our account manager and technical support manager, who have been a game-changer in streamlining the process and finding creative solutions. We could not be happier with Nova, and would not be here today without the outstanding experience we’ve continuously been having for the past 16 years.

Kind Regards,