Let’s just say it.
No one likes junk mail.
People just don’t want to wade through dozens of uninspired marketing emails that have as much appeal as day-old cold oatmeal. We all get too much email, and if we are honest, we know that most of it goes straight into the virtual trash. The last thing you want is to be marked as spam because they received too many emails, they were poorly written, or simply did not apply to the person reading them.
An Estimated 293 Billion Emails are Sent and Received Every Single Day
According to DMR, a nationally known business statistics consulting firm, the average person sends about 34 emails on a daily basis. At the same time, they receive as many as 121 emails per day. That’s an awful lot of emails to slog through each week.
The Power of Email
The Power of EmailEmail though, is still one of the most powerful ways to build your brand, increase loyalty and lure in customers. It is easily accessible, inexpensive and can have a massive reach. But how do you create email campaigns that actually get opened?
And, if they are read, how do you motivate people to act? How can you leverage your retail email campaign so that it cuts through all of the digital noise and sells your products?
Timing is Everything
Timing is EverythingWell, for starters, you should pick a time when your message is most likely to be read. According to research by Epsilon Q4, a global digital consulting form, emails are more likely to be opened and read at: 6 a.m., 10 a.m., 2 p.m., and 8 p.m. The highest open rates occur on Thursdays and Sundays and most employees check their personal email at least four times per day while at work.
Include a Relevant Video
Include a Relevant VideoAdditionally, according to the same study, emails are 300% more likely to be read if they contain a video. They are also much more likely to be read if they subject line is between 61-70 characters. (Mobile display emails should contain 4-7 words.)
Oddly enough though, emails without subject lines are opened at around 8% more often than those with subject lines. Emails with a specific subject line though, especially if it is snappy and conveys the core message, are more likely to be read and acted upon. You should also try to narrow the focus of your email to a single topic. If your email is too long, chances are it will end up as digital confetti in less than 30 seconds.
Your emails should be:
- Easy to skim
- Applicable to your audience
- Contain ample white space
- Focus on the benefits of your products rather than features (It is always about them, not you)
- Compelling and include a call to action
What do You Want to Achieve?
What do You Want to Achieve?A good email campaign for independent retailers should include benchmarks so that you can track your progress. Your email campaign strategy will also vary slightly based on your goals. For instance, are you seeking to add new customers, or are you focused on reaching out to those who have not been in for a while? Are you promoting a special sale? Do you want to boost overall engagement?
Know Your Audience
Know Your AudienceKnowing your audience and your specific email campaign goals is critical to crafting content and copy that will provide authentic value to your target audience. It also has to hit the sweet spot between value and curiosity so that they want to know more or have enough info to act. While that sounds like a lot, remember that it does not have to be long winded.
In fact, you will do much better with clean simple graphics and a few well chosen words that speak directly to the needs and wants of your customer base.
Follow That Taxi
For example, Uber, which has one of the highest open rates and click conversions of any major brand. This is an actual email that they sent out as part of a campaign to boost sales:
Don’t forget to lock in 28 days of low fares with a ride pass
Pay a $14.99 activation fee to unlock fares between two places you go most often, like home and work. Plus, discounts on other rides. Limited supply.
That’s it. That is all they wrote.
They managed to convey value and build a sense of urgency in just 40 words. The “limited supply” line is brilliant. People hate missing out on things. Besides which, the clickable button makes the process simple and fast.
Email Campaigns may seem like a lot of work; but they are well worth the effort. A good email campaign can help you bring in new customers, build loyalty, and help your brand to stand out from the retail crowd.
At Nova, we offer leading edge technology solutions built around you. Our easy-to-use dashboard handles all of the heavy lifting so you can:
- Build a valuable database crammed with useful customer data
- Increase customer loyalty with rewards for frequent shoppers
- Create powerful direct marketing messages to increase your sales and more
Email campaigns don’t have to be a headache.
Call 888-370-6682 today or click here for more information on how Nova’s superior point of sale (POS) system can help you manage your retail business and build your bottom line.
28 Responses
Ahaa, its pleasant discussion about this piece of writing at
this place at this website, I have read all that,
so now me also commenting at this place.
I love your blog.. very nice colors & theme. Did you create this website yourself or did
you hire someone to do it for you? Plz reply as
I’m looking to design my own blog and would like to know where u got this from.
thank you
Nice blog here! Additionally your website quite a bit up fast!
What host are you the use of? Can I get your
associate link in your host? I desire my site loaded up
as fast as yours lol
Here is my homepage; Cyalix Pills Side Effects
Thanks a lot for sharing this with all people you actually understand what you’re
speaking about! Bookmarked. Kindly also visit my website =).
We can have a link exchange arrangement among
us
For latest news you have to pay a visit internet and on web I found this web site
as a most excellent web site for hottest updates.
Thanks for every other magnificent article. Where else may
anybody get that kind of info in such an ideal manner of writing?
I have a presentation next week, and I’m at the search for such information.
Also visit my blog Holistic Health CBD Review
Quality articles is the main to be a focus for the people
to go to see the site, that’s what this website is providing.
I am sure this piece of writing has touched all the internet users, its
really really good article on building up
new web site.
Just want to say your article is as surprising. The clarity in your
post is just great and i can assume you’re an expert on this subject.
Fine with your permission allow me to grab your RSS feed to
keep updated with forthcoming post. Thanks a million and please continue the gratifying work.
I visited multiple sites but the audio feature for audio
songs existing at this website is genuinely excellent.
Would love to forever get updated outstanding blog!
Here is my webpage: Green Leaf CBD Oil Reviews
Hey I know this is off topic but I was wondering if you knew of any
widgets I could add to my blog that automatically tweet my newest twitter updates.
I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something
like this. Please let me know if you run into anything. I truly enjoy reading your blog and
I look forward to your new updates.
Here is my website; Prime Force Keto BHB Review
An impressive share! I have just forwarded this onto
a friend who had been doing a little research on this.
And he in fact bought me dinner simply because I discovered
it for him… lol. So let me reword this…. Thank YOU for the meal!!
But yeah, thanx for spending some time to talk about this subject here on your site.
Here is my blog :: BioGrowth Male Enhancement
hello there and thank you for your information – I’ve certainly
picked up anything new from right here. I did however expertise
a few technical points using this site, as I experienced to reload the website a
lot of times previous to I could get it to load correctly.
I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will often affect your placement in google
and can damage your high-quality score if advertising and marketing with Adwords.
Anyway I’m adding this RSS to my e-mail and can look out for much more of your respective
fascinating content. Ensure that you update this again soon.
Greetings from California! I’m bored to tears at work so I decided to browse your website on my iphone during
lunch break. I really like the knowledge you present
here and can’t wait to take a look when I get home.
I’m amazed at how quick your blog loaded on my phone ..
I’m not even using WIFI, just 3G .. Anyhow, amazing site!
Good web site you have got here.. It’s hard to find good quality writing like yours these days.
I truly appreciate people like you! Take care!!
Hello there! This article could not be written any better!
Reading through this post reminds me of my previous roommate!
He always kept talking about this. I most certainly will send
this article to him. Pretty sure he will have a great read.
Thanks for sharing!
I constantly spent my half an hour to read this webpage’s posts all the time along with a cup of coffee.
Just wish to say your article is as astonishing. The clarity in your post is simply great and i could assume
you’re an expert on this subject. Fine with your permission let me to grab your feed
to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work.
I know this if off topic but I’m looking into starting my own blog
and was curious what all is needed to get set up?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web savvy so I’m not 100% sure.
Any suggestions or advice would be greatly appreciated.
Thanks
Thank you, I’ve recently been searching for information approximately this subject for a long time and yours is the greatest I’ve discovered so far.
However, what in regards to the conclusion? Are you sure
in regards to the supply?
Spot on with this write-up, I absolutely feel this website needs a great deal more attention. I’ll probably
be back again to see more, thanks for the advice!
If you are going for best contents like me, simply pay a visit this website everyday as it offers quality contents, thanks
It’s remarkable to go to see this website and reading the views of all friends concerning this article, while I am also zealous of getting experience.
I will right away clutch your rss feed as I can’t in finding your e-mail subscription link or newsletter service.
Do you have any? Kindly allow me recognize in order that I may just subscribe.
Thanks.
This is a topic which is close to my heart…
Thank you! Exactly where are your contact details though?
Wonderful site. Plenty of useful information here. I’m sending
it to a few friends ans additionally sharing in delicious. And of course, thanks to your effort!
Do you mind if I quote a few of your posts as long as
I provide credit and sources back to your site?
My blog is in the exact same niche as yours and my visitors would truly benefit from some of the information you present here.
Please let me know if this okay with you. Many thanks!
Comments are closed.