5 Tips To Increase Sales During Back To School Season

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

With the school season just around the corner, you might be wondering how to get ahead of the curve and bring in more sales for the back to school season.

By following some of these key tips, you can put yourself ahead of the other retailers who are competing for the business. Also, if you are a small-business owner, these tips can push you to the forefront of people’s minds down the road for any season.

1. Create a Special. Yes, that’s right. Just like any major retailer, you want to have a Back to School Special sale. By keeping prices competitive and accessible to people of all economic areas, you put yourself ahead of the big chain retail companies. You may also want to consider putting items included in this special sale together in one section of your store so people know exactly where to go for the best deals once they are in the door.

2. Know your target market. Sure, you can just toss a bunch of average things on the shelves, but you might be missing the target market. Check into what the local schools are requiring, such as uniforms, certain supplies even textbooks. Most schools are happy to offer a shopping list that you can go by to make sure that you have what you need ready for those early bird shoppers and those who wait until the last minute.

3. Give them the basics. Just because they can get it at Staples doesn’t mean that you should forgo it on your shelves. Your clientele might be coming in for a fancy book bag and while they are there, they might forgo the trip to Staples for pencils and notebooks if you have them readily available. Make a list of the most used basic items that need at school and keep a good stash on hand.

4. Give back to the school system. One thing that parents and schools love to see is a company helping students. Offer a promotion such as a certain percentage of school related sales will be donated to a school activity such as a sports team, or even buy one donate one, where the parent buys one of something and you donate another to a needy child in the school system. Nothing boosts sales like charity.

5. Be creative and think outside the box. Nothing sells like creativity. From signage that draws people in to promotions that no one else is doing, drawing in your crowd will keep you going and make people come back for more. Just remember who your target is, and make sure to hit the mark! Scope out the local competition to see how you can improve your sales as well.

More To Explore

Retail Tips

What In-Store Tools Should You Use to Run Smooth Operations

Did you know that almost 70% of retailers are either considering or implementing dedicated in-store solutions to run seamless operations? From inventory accuracy systems to automated checkouts to data analytics, today’s retail

12 Responses

  1. Today, while I was at work, my sister stole my iphone
    and tested to see if it can survive a 40 foot drop, just so she
    can be a youtube sensation. My iPad is now destroyed and she
    has 83 views. I know this is totally off topic but I had to share it with someone!

  2. I think this is among the most vital information for me.
    And i am glad reading your article. But want to remark
    on few general things, The website style is ideal, the
    articles is really nice : D. Good job, cheers

    Here is my web site … FlowGenix

  3. You really make it appear really easy along
    with your presentation but I find this matter to be actually
    one thing that I believe I would never understand. It kind of
    feels too complicated and very wide for me. I am having a look forward
    for your subsequent publish, I will attempt
    to get the grasp of it!

    Also visit my website – https://onlyfullmovies.com/groups/rehabs-in-houston-affordable-treatment-1894636653/

Comments are closed.