Get Prepped for Back-to-School Season

Share This Post

It’s a time of year that’s both great and insane for the retail industry. Parents are scrambling to get their kids everything from new clothes to pencil cases and backpacks before school starts for the year. In 2017, parents are estimated to spend over $500 per student on average just on back-to-school shopping alone. Even if your business doesn’t sell school supplies, you can still get in on the back-to-school shopping madness. Here’s a few tips and tricks to make sure you’re attracting the crowds this year.

All About the Sales

If there’s one thing that seasonal shoppers are drawn to, it’s sales. Parents are already spending so much on back-to-school supplies, so they’ll appreciate any discount they can get. Over 35 percent of parents said that they look for sales more during back-to-school season than any other time of the year, and about half said that price is the largest determining factor for where they buy. Be sure to consider what products you promote. Since a majority of shoppers looking to save during back-to-school season are parents and kids, choose sale items that are the most attractive to those demographics.

Get Started Early

The best way to attract new customers is to start promoting your “Back to School Specials” early. If you can attract their attention before they turn to big-box or online retailers, you’ll cement yourself at the front of their mind, giving you a better opportunity at closing a deal. RetailMeNot’s recent survey suggest that this year’s back-to-school shopping season will be the longest ever, lasting from the beginning of July to the beginning of September, with peak dates happening during the first two weeks of August and Labor Day weekend. 

Spread the Word

Sales won’t do your business any good if consumers don’t know about it. Use your social media accounts to your advantage by sharing information about any sales, special deals, or extended hours you’ll be offering during back-to-school season. Posting reminders once every day or two can help not only inform your current customers, but will also help new customers find your accounts. If you use Twitter or Instagram, be sure to use related hashtags like #BacktoSchool or #Sale.

More To Explore


6 Ideas That Will Make Your Mall Kiosk Stand Out

So, you’re making the plunge into the kiosk retail business. You have thought long and hard, weighing the odds of how a mall kiosk would be more profitable than a brick-and-mortar store, and you have decided, “Yes, a mall kiosk retail store is best for me!” With a kiosk, you’re right in the middle of foot traffic. Nobody has to

Retail Tips

Inventory Mastery: Key Elements to Optimize Stock Management

Inventory management is at the heart of every business and is essential for smooth operation. Even in small enterprises where inventory tracking might seem manageable with paper or spreadsheets, minor errors or miscounts can lead to significant financial losses as production and demand increase. Businesses of all sizes encounter various challenges in inventory management. Whether it’s excessive stockpiling, product spoilage,


Get 3 Months Free with the NOVA Integrated Plan

Sign up with our preferred payment processors and receive three months of free service, followed by a promotional rate.

“To Whom It May Concern,

Let me take a moment,out of my very busy day to review my experience of Sebastian Chaviano.
Sebastian is a dream customer service/technical support person. He’s extremely professional and nano-second responsive in every interaction. We’ve even worked on a chronic issue where I learned that his perseverance and patience are also outstanding. Over my 33 years of working in Silicon Valley, I’ve rarely met someone as easy with which to work as Sebastian.

That said, over the past 3 months of getting to know Nova POS, for the first time, I’ve also worked with Frank, Jeffrey, Jose, & Tomer – all provide the immediate service and answers I’ve required. You have a great team at Nova POS. Keep up the good work.”


My name is Mert Firat, and I am the proud owner of multiple flourishing retail chains in a rapidly expanding big city. Since 2008, Nova has been a cornerstone of our ability to operate in a such a fast-paced urban environment. The top-notch customer support team at Nova has consistently exceeded my expectations, ensuring any and all concerns are promptly addressed. The live-support feature has been a lifesaver on several occasions, with expert assistance just a click away. The user-interface of the software is incredibly easy to learn, operate, and teach new employees. This hassle-free experience is imperative for the entire company,  from the CEO to every newly hired employee. What has truly set our experience apart are our account manager and technical support manager, who have been a game-changer in streamlining the process and finding creative solutions. We could not be happier with Nova, and would not be here today without the outstanding experience we’ve continuously been having for the past 16 years.

Kind Regards,