Backlit retail shelves lined with fragrance packaging
NOVA POS running on a fragrance boutique counter
cosmetics and beauty
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POS software for cosmetics and beauty

Beauty, better managed

Know What Sells.
Know What's Next.

Running a beauty business means keeping up with thousands of SKUs, changing trends, loyal customers, and a lot of moving parts. NOVA brings it all together in one connected platform, giving you the visibility and tools to manage inventory, understand your customers, empower your team, and grow with confidence.

BEAUTY ON THE INSIDE

What Matters Most in Beauty Retail?

Control the Complexity

Thousands of SKUs, shades, sizes, brands, vendors, and product variations make beauty inventory challenging.

Know Your Customer

Beauty is personal. Knowing what customers buy, love, and come back for can turn a single purchase into a lasting relationship.

React Quickly

Trends change quickly and best sellers can move even faster. You need to know what’s selling, what’s slowing down, and what needs attention.

Grow without Losing Control

More employees, products, customers, and locations bring more moving parts and make visibility across your business even more important.

BLENDED FOR BEAUTY RETAIL

Built for the Everything
Behind the Beauty.

NOVA brings inventory, customers, employees, and insights together in one connected platform – giving beauty retailers greater control, stronger customer relationships, and the visibility to grow.

Manage Complex Beauty Inventory

Track products across brands, categories, shades, sizes, styles, and SKUs while maintaining real-time visibility into what’s selling and what’s running low.

Turn Purchases Into Customer Relationships

Use customer profiles, purchase history, and loyalty insights to understand what your customers love and create more personalized experiences.

Keep Best Sellers in Stock

Spot fast-moving products, set low-stock alerts, create purchase orders, and transfer inventory between locations.

Motivate and Manage Your Team

Track employee performance, manage customizable commissions and permissions, and give managers greater visibility into store operations.

Keep Customers Coming Back

Create targeted promotions and marketing based on purchase history and customer behavior to encourage repeat visits and build loyalty.

Make Smarter Decisions, Faster

Access real-time reporting across sales, inventory, employees, customers, and locations so you can spot opportunities and act with confidence.

INVENTORY, BEAUTIFULLY MANAGED

Stay Ahead of What's Selling.

Beauty inventory management gets complicated. NOVA helps cosmetic retailers track products across brands, shades, sizes, SKUs, and locations – all in real time. Make quick, smart inventory decisions before best sellers disappear from your shelves.

Real-time Inventory

Track inventory levels across products, variants, and locations so you always know what's on hand.

Smarter Reordering

Spot low-stock and fast-moving products and create purchase orders before your best sellers run out.

Multi-Location Visibility

See inventory across stores and transfer products between locations to put stock where demand is highest.

Open API

Build with NOVA

Connect your business systems and create workflows around the way your retail operation works.

NOVA POS checkout on a tablet with a fragrance order total, beside a card terminal and a phone making a contactless payment

INTEGRATED PAYMENTS

Keep Payments Connected

Bring payment processing into the same system you use to manage your business for a more connected checkout and transaction experience.

Retailer checking NOVA's mobile dashboard on a phone away from the store, showing revenue, cost of goods and top sales by employee

MOBILE BUSINESS MANAGEMENT

Take Your Business With You

Stay connected to sales, invoices, employees, inventory, and location performance from the NOVA mobile app—wherever the day takes you.

NOVA support specialist wearing a headset at her desk

HANDS-ON SUPPORT

Real Support When You Need It

Get responsive support and hands-on training from a team that understands retail operations and is there to help you get more from NOVA.

Customer reviews

Built on long term customer relationships

Some NOVA customers have been with us for more than a decade. See what retailers have to say about their experience with NOVA on trusted, independent review platforms.

LONG-TERM CUSTOMERS

15+ YEARS

With NOVA. And still counting…

The most exemplary POS system

“I have been associated with NOVA since 2011, and I have yet to encounter a point-of-sale system that surpasses the quality of NOVA.”

G2 · 5.0
ZO

Zabih O.

Director, small business

A customer for almost 10 years

“Excellent customer service!!! I always received a quick, patient and comprehensive response. I have been working with the system for almost 10 years.”

Capterra
SO

Shani O.

Cosmetics retail

15 years – and still 10 out of 10

“I have been using the system for about 15 years, and it has consistently met our business needs. The support team is responsive.”

Capterra
MF

Mert F.

Owner, retail

New to NOVA, off to a great start

“I highly recommend Nova POS to all small business owners. The initial setup was quick, simple, and easy to understand.”

G2 · 4.0
MP

More P.

Owner, retail

Capterra, GetApp & Software Advice share one review pool (Gartner network, 13 reviews). Both 2026 reviews were invited by NOVA and are published verbatim – read them all on the platforms.

Get Started Today

Formulated for Beauty.
Designed for Growth.

Cosmetics POS FAQs

The best makeup store POS system should do more than process transactions. Cosmetics retailers often manage thousands of SKUs across brands, shades, sizes, and product variations, making accurate inventory management essential. Look for a cosmetics POS software that can:

  • Track products by shade, size, and variant
  • Monitor inventory in real time
  • Alert staff when stock runs low
  • Generate purchase orders automatically
  • Build customer profiles with purchase history
  • Support loyalty and targeted marketing
  • Combine inventory, reporting, payments, and CRM in one platform

NOVA POS brings all of these capabilities together in one connected retail management solution, helping cosmetics retailers simplify operations, improve inventory accuracy, and deliver more personalized customer experiences.

Yes. NOVA POS includes a flexible inventory management system that allows retailers to organize products in the way that best fits their business. Cosmetics retailers can categorize inventory by attributes such as brand, shade, size, collection, or other custom product variations, making it easier to search inventory, replenish stock, and maintain accurate inventory counts.

Because every cosmetics business operates differently, NOVA’s inventory structure can be customized to match your workflow instead of forcing you into a rigid system.

Yes. NOVA POS helps beauty supply retailers stay ahead of inventory by monitoring stock levels, notifying staff when products reach predefined reorder points, and automatically generating purchase orders for replenishment. The platform also supports integrations with other business systems to streamline purchasing and inventory management.

By automating routine inventory tasks, retailers can spend less time managing stock and more time serving customers.

NOVA POS provides a flexible inventory management system that allows retailers to create custom product categories and inventory workflows that fit their business. Many cosmetics retailers use this flexibility to identify products such as testers, promotional samples, or other non-standard inventory separately from retail stock. Depending on your operational needs, NOVA can be configured to help your team better monitor inventory usage and replenishment.

Yes. NOVA POS includes a built-in customer relationship management (CRM) system that stores purchase history, preferences, and customer profiles. Retailers can use this information to create personalized marketing campaigns, reward customer loyalty, promote complementary products, and encourage repeat purchases – all from the same platform.

Yes. NOVA POS supports multi-location retailers by allowing inventory, reporting, customer information, and operations to be managed from a centralized platform. Retailers gain visibility across every location while maintaining consistent inventory control and business reporting.

Yes. NOVA POS includes built-in cosmetic inventory software for beauty and makeup retailers. Track products by brand, shade, size, and SKU, receive low-stock alerts, set reorder points that generate purchase orders automatically, transfer inventory between stores, and monitor cost of goods sold – all in real time, inside the same platform that rings up the sale. It scales from a single counter to multiple locations without losing track of a SKU.

Illustration of a retailer weighing POS options

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NOVA INTEGRATED

LUNCH &

LEARN

30 MINUTES  ·  LIVE

THURSDAY, OCTOBER 22

12:00 - 12:30 PM ET

🍽Free lunch for the first 3 who register
Your hosts
Chelsea PaloChelsea PaloPropelr, VP of Marketing
Jennifer CunninghamJennifer CunninghamPropelr, Head of Integrated Partnerships
Leo DubaLeo DubaNOVA, Head of Merchant Accounts
Kendra SchwarzKendra SchwarzNOVA Marketing

Are you paying too much to get paid?

Thursday, October 22  ·  12:00 - 12:30 PM ET

Live session to learn, ask questions, and share feedback.

“To Whom It May Concern,

Let me take a moment,out of my very busy day to review my experience of Sebastian Chaviano.
.
Sebastian is a dream customer service/technical support person. He’s extremely professional and nano-second responsive in every interaction. We’ve even worked on a chronic issue where I learned that his perseverance and patience are also outstanding. Over my 33 years of working in Silicon Valley, I’ve rarely met someone as easy with which to work as Sebastian.

That said, over the past 3 months of getting to know Nova POS, for the first time, I’ve also worked with Frank, Jeffrey, Jose, & Tomer – all provide the immediate service and answers I’ve required. You have a great team at Nova POS. Keep up the good work.”

-Jeff.

Hello,
 
My name is Mert Firat, and I am the proud owner of multiple flourishing retail chains in a rapidly expanding big city. Since 2008, Nova has been a cornerstone of our ability to operate in a such a fast-paced urban environment. The top-notch customer support team at Nova has consistently exceeded my expectations, ensuring any and all concerns are promptly addressed. The live-support feature has been a lifesaver on several occasions, with expert assistance just a click away. The user-interface of the software is incredibly easy to learn, operate, and teach new employees. This hassle-free experience is imperative for the entire company,  from the CEO to every newly hired employee. What has truly set our experience apart are our account manager and technical support manager, who have been a game-changer in streamlining the process and finding creative solutions. We could not be happier with Nova, and would not be here today without the outstanding experience we’ve continuously been having for the past 16 years.


Kind Regards,

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